Super Saturday 13: Shopping!

I’ve always said… “Design a good event and guests will come.  Design a great event and guests will stay!” and shop. At Super Saturday 13 guests shopped to the tune of 3.4 million dollars!  This year we designed a gazette called “The Super Saturday Shopper” to help guide guest through the color coded sale so they could quickly find the fashion, cosmetics and house wares they wanted to spend their money on.

Shopping is the name of the game in Super Saturday’s Designer Sale.  We had the hottest names in fashion, beauty and home accessories at 50 – 70% off.  As the day progressed prices plummeted heating up the shopping frenzy up until the very end of the event.

Deals were abundant this year, which was evident as multiple booths sold out merely hours after the doors opened. Dyson fans and vacuums were the first to go. In only 28 minutes, they broke the sell-out record, easily surpassing this year’s other hot-ticket items such as June Jacobs’ papaya facemask and Tory Burch’s elephant print bikini. Also at the top of many shoppers’ lists were the Jenna bag by Beirn and the always-popular Givenchy perfumes.

A major hot spot was the Rachel Zoe Accessories Salon, where true fashionistas could nab haute couture at bargain basement prices.  This was a first stop for many of the guests including all of the Kardashian ladies.