Super Saturday 13: Trend-Spotting
Celebutantes like Kelly Ripa, Kim Kardashian and Twilight’s Ashley Greene gathered in the Hamptons to show their support for The Ovarian Cancer Research Fund and get their hands on some designer duds at Super Saturday 13 benefit. The fundraiser, dubbed as The World’s Largest Designer Garage Sale proved to be a hotbed for summer’s transitioning trends: neutral-hued fedoras, quirky espadrille wedges and an array of other hot must-haves.
Here are my Top 10 Trend-Spotting Highlights:
1. Beirn’s Jenna handbag in vibrant snakeskin dominated the top of many shoppers’ lists, including the Kardashian sisters and Star Jones
2. Bladeless Dyson Fans with advanced wind technology sold out in a record 28 minutes, easily surpassing any of the season’s hottest designers
Dyson's Bladeless Fans line the Dyson booth.
3. Rachel Zoe made a point to hit up the June Jacob’s Salon to get a deal on their coveted papaya face mask, a necessity after a long day at the beach
4. Ange ou Demon Le Secret perfume, by always-popular Givenchy, was a huge hit with Hamptonites of every age
5. Tory Burch’s elephant print bikini became the obvious choice for Summer 2010 swimwear, attracting gaggles of girls throughout the day
6. Purchased by Kelly Ripa, Magaschoni’s bright basics were extremely popular, adding the perfect pop to a chic Summer ensemble
Christy Turlington at Super Saturday 13
7. Ashley Greene could be seen admiring DKNY’s jersey a-line skirts, most popular in warm neutrals and white
8. Rachel Zoe’s Accessories Collection, perused by supermodel Karlie Kloss and actress Marishka Hargitay exemplified high fashion and eccentric style.
Rachel Zoe perusing items at her booth.
9. Recently gracing the cover of WWD, Hat Attack’s summer styles caused wave of excitement, easily selling out in a few hours
10. Nicole Miller‘s booth proved itself a front-runner in this year’s fashion frenzy, possibly because the well-known designer made a personal appearance for her customers
A frenzy of shoppers at Nicole Miller's booth.
Super Saturday 13: Celebs!
Super Saturday 13 hosts Kelly Ripa Twilight’s Ashley Greene invited celebs and New York’s elite to gather in the weekend getaway spot known as The Hamptons to show their support for The Ovarian Cancer Research Fund and shop to their hearts delight 13th annual Super Saturday benefit.
The fundraiser, dubbed The World’s Largest Designer Garage Sale, proved to be a hit with celebrity designers such as Betsey Johnson and Nicole Miller, who enjoyed themselves at the various family activities as well as the open-bar sponsored by Patron.
Mark Addison with designer Betsey Johnson
This event would be possible with out the ongoing support of Donna Karan who started this event 13 years ago with friend and Harper’s Bazzar Editor in Chief Liz Tilberis (who lost her battle with Ovarian Cancer a decade ago) and Next Model Management founder Faith Kates Kogan. Along with InStyle Magazine the organization attracts Hollwood’s biggest and brightest stars including.
Faith Kates-Kogan with designer Donna Karan
New comers to the event Ashley Green and all of the Kardashian Ladies (Kris Jenner included) heated up the “red carpet” this year creating the biggest media buzz the event has ever had. Guests lined up at the entrance of the event to shop elbow-to-elbow with New York and Hollywood’s elite. I had the opportunity to talk to many of the celebs – stay tuned for videos with Ashley Green, the Kardashians, Kelly Ripa and Donna Karan.
Mark Addison with the Kardashian ladies: Khloe, Kourtney and Kim.
Super Saturday 13: Shopping!
I’ve always said… “Design a good event and guests will come. Design a great event and guests will stay!” and shop. At Super Saturday 13 guests shopped to the tune of 3.4 million dollars! This year we designed a gazette called “The Super Saturday Shopper” to help guide guest through the color coded sale so they could quickly find the fashion, cosmetics and house wares they wanted to spend their money on.
Shopping is the name of the game in Super Saturday’s Designer Sale. We had the hottest names in fashion, beauty and home accessories at 50 – 70% off. As the day progressed prices plummeted heating up the shopping frenzy up until the very end of the event.
Deals were abundant this year, which was evident as multiple booths sold out merely hours after the doors opened. Dyson fans and vacuums were the first to go. In only 28 minutes, they broke the sell-out record, easily surpassing this year’s other hot-ticket items such as June Jacobs’ papaya facemask and Tory Burch’s elephant print bikini. Also at the top of many shoppers’ lists were the Jenna bag by Beirn and the always-popular Givenchy perfumes.
A major hot spot was the Rachel Zoe Accessories Salon, where true fashionistas could nab haute couture at bargain basement prices. This was a first stop for many of the guests including all of the Kardashian ladies.
Super Saturday 13: Fun!
Super Saturday caters to the old and young Hampton-ites alike with a bevy of family-oriented activities. The event attracts major household names like Nintendo, Pinkberry, DKNY and Pop Chips as well as major celebrities. These companies vie for the attention of the influential guests by creating fun and engaging activities and a much needed rest from the hectic shopping.
One of my favorite activities this year was Donna Karan’s Urban Zen Well-being Oasis. Relaxation Practitioners administered massages and aroma therapy to the guests and crated a peaceful oasis just steps from the busy designer sale.
Guests received complimentary massages at Donna Karan's Urban Zen booth
Essie’s complimentary manicures and Physique 57’s foot massages attracted countless people in need of a little relaxation after long hours of bargain hunting in the summer sun.
Family entertainment was not in short supply… Nintendo’s air-conditioned Wii lounge and Space Odyssey, a futuristic arcade center, kept the younger crowd busy while their parents continued bargain hunting through-out the day.
Michelle Trachtenberg and Gabe Saporta (of Cobra Starship) playing Wii Tennis
Food and drinks are always abundant at Super Saturday and this year was no exception. Patron Spirits sponsored the bar and we created two specialty bars in the Nintendo Lounge and InStyle salon – refreshing summer cocktails we always close at hand. Besides the fabulous lunch of summer fair and grilled delights served by Sant Ambroeus, snacks and treats from Pop Chips, Funky monkey, Crumb Bake Shop, Pinkberry, Carvel and Southampton’s infamous Tate’s Cookies we positioned throughout the event surrounding the sale and family activities.
Super Saturday 13
For the 9th year, Mark and his team at EVENTSTYLE will be producing Super Saturday 13, the annual shopping event sponsored by Donna Karan, InStyle, and QVC, to benefit the Ovarian Cancer Research Fund.
This “Rolls Royce of Yard Sales”, hosted by Kelly Ripa, will take place in the Hamptons on July 31st, 2010 from Noon to 6PM at Nova’s Ark Project—60 Mill Stone Rd, Water Mill, New York.
• Join the fun, grab the family and friends and come to Super Saturday 13 to benefit Ovarian Cancer Research!
• Shop till you drop at the world famous designer garage sale with every item 30–50% off.
• Complete with a gourmet lunch, refreshments and exciting activities for adults and kids alike, this event it not to be missed!
To Purchase Tickets go to OCRF.org
Adult Preview Shopping Tickets @ $650 (VIP Noon Entry)
Adult Tickets @ $450 (1pm Entry)
Kids Tickets @ $150 (ages 5-16, kids under 5 free)
If you not in the New York Metro Area and can’t make it to the event, follow Mark on Twitter for up-to-the-minute tweets live from the event, and become a fan of Mark on Facebook to see behind-the-scene photos, celebrity pictures and videos at the event. Sign up for Mark’s Newsletter for a full recap of all of the celebrities at the event, TV coverage and exclusive “making of Super Saturday” videos!
Super Secret… A little bird tells me that Kim Kardashian might make and appearance 
Happy Shopping!
Super Saturday 12: Celebrity Entourage
Super Saturday 12 provided to the opportunity to mingle with a number of “of-the-moment” celebrities. Ranging from fashion and film to television and talk shows, Mark had the chance to pick the brains of some of each industry’s leading men and women. Check out what they had to say…
Mark with designer John Bartlett of Claiborne
Mark with Fern Mallis of IMG
Mark with television personality Barbara Walters
Mark with former New York City mayor Rudy Giuliani
Mark with Bethanny Frankel, star of Bravo's The Real Housewives of New York City
